top of page
DO last meeting.jpeg


Chief Product Officer: April 2020 - November 2021

As the Chief Product Officer, built and led a world-class product team of 27 talented professionals across Product Management, UX Design, Product Analytics and Product Content (UX writing/Tech Writing/Employer Branding). 

Managed a full-stack restaurant tech suite cutting across B2C (Dineout consumer app), B2B (Point of Sale, SCM) and B2B2C SaaS solutions (Online ordering, campaign management, feedback collection, reservation management, etc.)

While we shipped many products during my time at Dineout, my proudest contributions were rebuilding the Dineout product team, architecting the Dineout culture and  building the brand Dineout in the talent market.

Key Projects

Brand Dineout

Building Brand Dineout

Repositioning Dineout as a dream company for top product & tech talent

In 2020, we were not really the dream company for top product talent. A year later, our applicants included folks from tech giants (Amazon, Microsoft, Flipkart, etc.) and top startups (Swiggy, Ola, Phonepe, etc.), ex-entrepreneurs and alums of top global and Indian schools (IIMs/IITs, NIFT, NID, Harvard, Wharton, UMich, CMU, Cornell etc.).
How did I make this possible? By focusing on hiring only the top talent and let the "Top talent attracts top talent" flywheel kick in & by personally leading Dineout branding in social media.

Dineout Events SteppinOut

Events by Dineout

Launching a new line of business for Dineout: an event booking platform

In late 2020, Dineout acquired SteppinOut, an event management company, which specialized in organizing events like concerts, stand-up comedy shows, and night markets and usually sold tickets through platforms like BookMyShow and Paytm Insider.
Post-acquisition, we decided to launch a product-led line of business: an event-marketplace within the Dineout app. This was the last project I worked on at Dineout (formally launched a week after I left) and one of the most satisfying one.

Contactless Dining

Digital Dining/online ordering

Bringing Dineout B2B and B2C products together in times of COVID

Conceptualized and launched B2B2C initiatives in response to COVID19, including Contactless Dining, In-room ordering for hotels, curbside pickup, etc. Notable customers include Wingstop (UAE), Blueline Pizza (USA), Phoenix Marketcity, DLF Malls, IBIS Hotels, Bikanerwala, etc.
Also, integrated these B2B white-labeled solutions into our core Dineout B2C app for takeaway/dine-in/online ordering partially solving for the digital distribution problem that many such businesses run into.

Dineout Product Culture

Dineout Product Culture

Ten values through which we shaped Dineout into a product-centric company

Architected the Dineout product culture:
WE LOVE FOOD: We before I, Excellence as a habit, Learner Mindset, Owner Mentality, Velocity Over Speed, Experimentation & Innovation, Fight for the Right, Obsession with customers, Openness & Transparency, and Data-driven Decisioning.
These values were part definitional, part aspirational, i.e. while we could not always perfectly adopt these values, we did strive to live by these values in every decision every day. This was fundamental to our transformation to a product company.

Dineout B2C App overhaul

Dineout B2C App Overhaul

Rethinking Dineout as a restaurant-discovery app instead of merely a deal-hunting app

Dineout was perceived just as a deal-hunting app. Worked closely with the founders to reposition us as a restaurant discovery app without losing the tag of the app that gets the customers the best deals. Launched several product initiatives including overhaul of our loyalty program Dineout Passport and Dineout Pay, a deep integration with HDFC and a complete UI/UX overhaul.
As a result, Dineout became the world's most loved app on Google Play Store in F&B segment with app rating jumping from 3.71 to 4.74.

inresto camppaigns

inresto campaigns

Reviving our restaurant campaign management product through innovation and customer centricity

inresto campaigns is Dineout B2B offering allowing the restaurants to reach their customers through SMS and email. In 2021, some regulatory changes threatened the very existence of the product: The usage dropped to just about 10% of previous highs.
And then through innovation and customer focus, we turned the product around to make it an even more loved product by the restaurateurs. By end of 2021, we were at an all time high usage numbers in SMS campaigns reachability and self-serve usage of email campaigns.


bottom of page