Education | Emory | Goizueta Business School | MBA Strategy & Marketing

Emory University, Atlanta

Master of Business Administration, Strategy and Marketing

The Pivot

My four years as a software developer told me two things: First, I am deeply in love with technology and second, I will both enjoy and be more effective on the business side of technology. The two years at Emory University’s Goizueta Business School provided that pivot from being a techie to a biz-techie.

Graduated Beta Gamma Sigma. 100% tuition scholarship; GMAT 770.

During my MBA, I served as the President of the Goizueta Technology Association, Vice-President of the International Business Association and a core team member of the Business School blog. For my contribution to the community, I was awarded the MBA meritorious service award (Five recipients in the graduating class of 200+ students)

Key Projects

Digital Strategy for BPR Properties

Post-MBA Internship for a boutique hotel chain BPR Properties (now Radiate Hospitality)

Generated Market Segmentation to uncover consumer insights and develop social media profiles for three largest hotels of the chain. Outlined distinct social strategies for each hotel. Conducted vendor landscape analysis of various social media reputation management tools and recommended the best tool at the chain level.

Diagnosed performance issues with the Search Engine Marketing program, made recommendations for improvements and devised a financial model for optimal ROAS.

Company website

Social Media Strategy for Manheim Auctions

Experiential Learning Project with the world's largest car auction company

We worked with marketing leadership of Manheim to define what social media strategy, if any, the company should pursue. Through a series of stakeholder & customer interviews, surveys, deep data analysis & market landscape analysis, we recommended that instead of entering the world of Twitter & Facebook, Manheim should get launch private social media commnuities for dealers & employees.

Unlike most student project recommendations, this one actually got adopted by Manheim leadership. (See case study below).

Case Study by Jive

Recommendations

Ashish Sood

Associate Professor of Marketing : University of California Riverside

Taught Amit at Emory University

Amit took the course on marketing strategy from me at Emory University in 2010-11. During that course, Amit worked on "New Product Adoption and Diffusion strategy" for a startup in healthcare sector. The final presentation got special appreciation from the CEO Grant Farrell. Amit's team developed a complete portal to demonstrate the web-strategy part of the above project. This was over and above what was required of the team. He took an informal leadership role for the Marketing Simulation challenge and made sure that all the decisions made are quantitative and data-driven, as opposed to only intuition based decision-making. I found him one of the most active participants in class discussions and wish him luck in future.

Perry Patel

CEO : Radiate Hospitality

Managed Amit at BPR Properties (MBA Internship)

Amit was a great addition to BPR Properties. The company has a collection of boutique hotels in Northern California and was seeking a recommendation on how to participate in social media. Amit grabbed the project right away and started running with it. Right away, he realized that he should expand his scope of work to include AdWords as well. His findings were jaw-dropping and gave clear concrete examples that can increase our revenue. He's very savvy with Facebook, Twitter, Yelp, and other social media sites and understands behavior patterns very well. His findings on how to utilize these sites for our hotels had very good support with strong data. I strongly recommend Amit and look forward to keeping in touch with him.

Tom Rogers

Senior Leader : Stratum Zero, Atlanta

Managed Amit at Manheim Auctions (MBA Internship)

Amit was an absolute pleasure to work with this summer. He possesses an agile analytical mind, has the ability to put structure around the structureless, and seemingly finds ways to add unexpected value to a project. We hired him as a summer intern to focus on two main projects, but by the end of the summer, he had helped us with at least six high-quality projects -- a direct result of his ability to efficiently multi-task, work collaboratively, and deliver great results. Finally, he is an incredibly polite and humble person who is very easy to work with.

Matt Trapp

Regional President : Manheim

Managed Amit at Manheim Auctions (MBA Internship)

I thoroughly enjoyed working with Amit this summer. He brought fresh thinking and valuable insight to a major business problem we are facing within our company. Amit was able to not only break down the problem and dive into the numbers, but also provided a succinct presentation of his recommendations to management. Amit was able to successfully complete the project while also working on several other projects for another group within the company. His skills of multitasking and working well across multiple groups are strong assets.